Helping Chevrolet ‘Find New Roads’.
The Biggest Automotive Event of the Year
2016 was a big year for Chevrolet at the North American International Auto Show, and I had the pleasure of working on many of the printed take-home collateral for the year's individual vehicle launches, including the 2017 Trax, 2017 Cruze Hatch and 2017 Bolt EV.
As each vehicle's personality differs from the other, the individual handouts reflected that in various stylistic methods, including pull-down expansions, lenticular design and unique graphic treatment.
All handouts were introduced at the 2016 NAIAS and shipped globally to other various auto shows following the event.
2016 NAIAS Handout: The New 2017 Trax
2016 NAIAS Handout: The All-New 2017 Cruze Hatchback
The Freedom of No-Frills Auto Service
While working on the Chevrolet North American team at Commonwealth//McCann, I had the opportunity to work on an influx of new business work from the Chevrolet Certified Service account.
Working on one of many teams assigned to the entire campaign, the following headlines were chosen to appear across multiple cross-channel platforms, including print, dealership POS, digital banners and a Pandora skin.
Celebrating History at Every Turn
If you haven't figured it out yet, in my former life I actually spent 2 years working as an account gal. One of the major, and most fun, clients I worked on during this time was Cadillac.
After I knew I couldn't handle another status call, I pulled some strings and let my friends in the creative department know where my head was at. That's how I landed this little project.
Here are a few spec print ads for the American Black Film Festival held at the Charles H. Wright Museum of African American History. As a proud sponsor of the event, Cadillac celebrates the event with a shared vision of history, class & style.
